Your Marketing Budget Isn't the Problem.
Your Access to Decision-Makers Is.
DoGood gives you direct access to 5,000+ verified Senior Technology Leaders (CIOs, CTOs, CISOs) who opt in to hear from vendors like you. No ads. No events. No content syndication. Just qualified conversations with buyers who have budget, authority, and genuine interest. 80% convert to next steps.
Trusted by B2B vendors who've generated $900M+ in qualified pipeline
See how it works ⬇
$900M
Qualified Pipeline Generated
80%
of meetings have next steps
5,000+
Verified Decision Makers
Marketing & Sales Teams Builing Pipeline Through DoGood
You're Spending More. Converting Less. Missing Quota.
Every quarter, you increase the marketing budget. More ads. More events. More content. But your pipeline isn't growing—at least not with the right buyers. Meanwhile, your sales team is stuck in 9-month cycles with prospects who don't have budget or authority.
You Can't Reach Decision-Makers
Senior IT leaders don't respond to ads or content
Events attract junior staff, not CXOs
Gatekeepers block your sales team
LinkedIn messages get ignored
Webinars have 5% attendance from target buyers
ABM campaigns reach accounts, not actual decision-makers
Marketing Spend Isn't Converting
$50K-$200K/quarter on ads with low MQL quality
Events cost $20K+ per qualified conversation
Content syndication delivers unqualified leads
Attribution is impossible across fragmented channels
Cost per opportunity keeps rising
Leadership questions marketing's revenue contribution
Your Pipeline Is a Mess
Sales cycles getting longer
MQLs that never become opportunities
Prospects without budget or authority
Deals stuck in 'evaluation' forever
Forecasts you can't trust
Missing revenue targets quarter after quarter
Here's Why Traditional Demand Gen Isn't Working
Senior Technology Leaders—the CIOs, CTOs, and CISOs who control $500K-$5M budgets—don't fill out forms. They don't click ads. They don't attend webinars.
They're drowning in 50+ vendor pitches per week, so they've built walls around their time. Your marketing reaches accounts, but never the actual decision-maker.
The result? You're burning budget on awareness campaigns that generate MQLs with no buying power. Your sales team wastes months chasing prospects who can't sign contracts. And leadership keeps asking why marketing can't drive predictable revenue.
There has to be a better way.
What If You Had a Channel That Only Reached Real Decision-Makers?
DoGood isn't another demand gen tactic. It's a private marketplace where you get direct access to Senior Technology Leaders who opt in to hear from vendors like you—because your solution is actually relevant to their priorities.
Only Real Decision-Makers
Every DoGood member is a verified Senior Technology Leader: CIO, CTO, VP of IT, Director+. They have budget authority, they influence technology decisions, and they're actively looking for solutions. No junior staff. No tire-kickers. Just buyers.
They Opted In to Your Meeting
Technology leaders review a brief description of your solution and decide if it's relevant to their current priorities. If they accept your meeting request, you get 30 minutes with an engaged buyer. You're not interrupting—you're invited.
Predictable, Qualified Pipeline
80% of DoGood meetings convert to next steps. This isn't top-of-funnel MQLs that die in qualification. This is a mid-to-bottom-of-funnel pipeline you can forecast and close.
Three Steps to Bottom-Funnel Pipeline
Define your ideal customer profile
Specify your ICP: industry verticals, company size, technology stack, job titles, geographic regions, pain points, and current initiatives. We match you with Senior Technology Leaders who fit your exact criteria and are actively evaluating solutions in your category.
Example: 'CIOs at healthcare organizations (500-5000 employees) in the US who are evaluating cloud security solutions and dealing with compliance challenges.'
We Curate and Send Your Meeting Requests
Your meeting request—along with a brief overview of your solution, key benefits, and why it's relevant to them—goes to technology leaders who match your ICP. They review it and decide if they want to take a 30-minute introductory meeting. You only pay when they say yes and the meeting happens.
No cold pitch needed. They already know why you're talking.
Meet with Engaged, Qualified Buyers
Connect with technology leaders who have budget, authority, and genuine interest in your category. They accepted the meeting because your solution is relevant. 80% of these conversations lead to demos, proposals, trials, or follow-up meetings. This is pipeline you can forecast.
No cold pitch needed. They already know why you're talking.
Simple, Performance-Based Pricing
You only pay for completed meetings with qualified decision-makers. No wasted budget on unqualified clicks or leads that never convert.
Pay Per Qualified Meeting
No monthly platform fees. Pay-per-meeting or buy meeting credits in bulk to for discounted rates. You pay only when a verified Senior Technology Leader accepts your meeting request and completes the 30-minute conversation.
What's Included in Every Meeting:
-Verified decision-maker (CIO, CTO, VP level or Director+)
-Pre-qualified based on your ICP (industry, company size, tech stack, pain points)
-Opted in and accepted your meeting (not a cold call)
-Guaranteed attendance (they show up or you don't pay)
-30-minute introductory meeting
-Post-meeting insights and follow-up support
✓ Volume pricing available when you buy meeting credits up front.
✓ Enterprise packages for multi-product or multi-region campaigns
Questions Marketing & Sales Leaders Ask
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Demand gen creates awareness and captures leads (often unqualified). DoGood gives you direct access to verified decision-makers who opt in to hear from you. You're not generating top-of-funnel MQLs—you're booking mid and bottom-funnel meetings with buyers who have budget and authority.
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B2B technology vendors selling to IT leaders: cybersecurity, cloud, DevOps, data/analytics, AI/ML, enterprise SaaS, compliance tools, etc. If your buyer is a CIO, CTO, CISO, or VP of IT, and your ACV is $50K+, DoGood is a good fit.
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Every DoGood member is vetted: LinkedIn verification, company confirmation, title validation. We only accept Senior Technology Leaders (Director+ at companies with 500+ employees.)
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You don't pay. DoGood only charges for completed meetings. No-shows and cancellations are not billed.
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Meeting volume is subject to availability of technology leaders matching your ICP. A good expectation is 2-3 meetings per month. Some vendors are seeing 10+ meetings per month and some see 1 per month.
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Yes. DoGood compensates technology leaders (honorarium) for their time and expertise. This ensures they're engaged, prepared, and take meetings seriously. You benefit from higher-quality conversations with committed buyers.Item description
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DoGood complements (not replaces) your demand gen. Use DoGood for direct access to decision-makers while continuing brand awareness, content marketing, and thought leadership.
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Most vendors are matched with first meetings within 1 week of onboarding. Process: 1) Define ICP in consultation call, 2) We match you with technology leaders, 3) They review and accept, 4) Meetings are generally scheduled within 2 weeks.
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No. DoGood is pay-as-you-go. Book as many or as few meetings as you want. Pause anytime. No monthly minimums or long-term contracts required.Item description
We know what you’re thinking
“Our buyers don't take vendor meetings. They do their own research.”
That's exactly why DoGood works. These buyers ARE doing research—and they've opted in to hear from vendors who can help them solve specific problems. You're not interrupting their research; you're part of it.
“We already have a demand gen strategy. Why add another channel?”
Because your current demand gen isn't reaching actual decision-makers. You're generating MQLs that die in qualification. DoGood gives you direct access to the CXOs and VPs who sign contracts. It's not 'another channel'—it's the channel you've been missing.
“Paying for meetings feels transactional. Won’t it hurt our brand?”
The opposite. Technology leaders respect vendors who respect their time. DoGood positions you as a premium solution that values executive attention. Plus, you're only talking to buyers who opted in because your solution is relevant—that's brand building, not brand damage.
Stop Burning Budget on Awareness.
Start Building Pipeline with Buyers.
Join the marketing and sales teams generating $900M+ in qualified pipeline through DoGood. Get direct access to 5,000+ Senior Technology Leaders who actually want to hear from vendors like you.