Good business starts with respect.
Two things are broken in enterprise software. Senior leaders drown in cold outreach for tools they'll never buy. And the vendors with something genuinely useful can't earn a real conversation without shouting over the noise. DoGood exists to fix both at once.
Where this came from
DoGood started with something Jason Redlus saw from years of running Argyle Executive Forum. Companies were pouring money into events, and time on top of it: the weeks of prep, the travel, the booth, the swag no one keeps. What they were really buying underneath all of it was one thing, access to senior buyers. The event was just the expensive wrapper. The buyers were being incentivized too, only less directly, through the hotels and dinners and giveaways. And after all of it, you still never really knew who you'd get in front of until you showed up.
And it was never only events. The whole playbook, the cold email, the ads, the SDRs, the bought lists, is the same bet: spend enough and maybe reach a real buyer. Jason's idea was to stop paying for the wrapper and build the thing underneath. That became DoGood.
What our name means
"Do good" isn't about charity, though members can still turn their rewards into donations if they choose. It means something simpler and harder: do right by everyone in the room. For a senior leader, that's a meeting that's actually relevant and worth the time. For a vendor, it's an honest conversation with a real, named buyer who chose to be there. Everyone at the table is there on purpose.
And the "good" isn't only a philosophy. Members can send their rewards to a cause they care about, and over the years DoGood has donated more than $1 million to charity.
Protect the time of senior enterprise leaders, and give vendors a fair, accountable way to earn real conversations.
The standard we hold
Relevance isn't a marketing promise here. It's a rule we don't break. Every meeting is matched to real priorities, qualified, and confirmed by both sides before it happens, and if a match doesn't fit, we replace it. That discipline costs us meetings sometimes. We keep it anyway, because the trust of a senior leader is the whole business.
What we believe
We do the hard thing.
We say no to bad-fit deals and hold the line on standards, even when it costs us.
We're direct.
Honest calls, plain feedback, no spin or clever half-truths.
We own the outcome.
In a two-sided marketplace, "not my job" doesn't exist. We close the loop.
Who we serve
On one side, senior technology and security leaders at organizations that take technology seriously, vetted before they join. On the other, the B2B software vendors selling into those teams. The leaders you meet are the buyers vendors are trying to reach, and the vendors you meet are working on the problems already on your roadmap. Two sides of one marketplace, held to the same standard.
The team
The people running DoGood.
Ryan Bilak
CEO
Kelsey Wilkes
Associate Director
Suzie Figueroa
Member/Partner Operations