You pay for meetings that happen.
Meetings run up to $1,200 each, and down to $770 at volume, by volume and the ICP you are targeting. You are billed only when one happens: a leader who matches your ICP opts in, answers your qualifying questions, confirms a live initiative, and shows up. Declines, no-shows, and off-target matches are not billed.
The model in one paragraph.
You agree to a per-meeting price once. From then on you accept the matches you want and get invoiced for the meetings that took place. There is no volume you have to commit to, no seat count, and no renewal to negotiate your way out of. If a booked leader does not show, you are not charged. If a meeting happens and the leader does not meet the criteria you set, it is credited back. What you are left paying for is the thing you wanted to buy: a named senior buyer who agreed to talk to you, and their contact detail, which stays yours.
- Pay as you go
- Up to $1,200 a meeting
- At volume
- Down to $770 a meeting
- Commitment
- No minimum volume
Billed per completed meeting, by volume and the ICP you are targeting. Nothing is billed for a decline, a no-show, or a meeting that misses the criteria you set.
What you are billed for, and what you are not.
One thing is billable. Everything below it in the second column is a cost DoGood carries so that you do not.
A completed meeting.
It happened as scheduled, and the leader met the ICP and qualification criteria you set. Both halves are in the agreement, so it is a definition you can hold us to, not a call we make afterward.
That definition is section 2 of the Master Service Agreement, published on this site.
A match you decline.
You see the name, title, company, and the leader’s own answers to your qualifying questions before anything is booked. Declining costs nothing and there is no cap on how often you do it.
A no-show.
The leader booked and did not attend. No meeting occurred, so there is nothing to bill.
A cancellation.
Same reason. A meeting that does not take place is not a completed meeting.
A meeting that misses your criteria.
If the conversation happens but the leader does not meet the ICP and qualification criteria you set, or will not genuinely engage, it is not billable and it is credited back.
Volume you did not take.
There is no minimum to hit and no commitment to accept any particular number of meetings. Taking two this quarter and eight next quarter is a normal way to use this.
Three steps, and you control the middle one.
- 1
Agree one number.
You sign a short agreement fixing your per-meeting price inside that range. It does not expire, and it does not commit you to any volume.
- 2
Accept the matches you want.
Each match arrives with a name, title, company, stated interest, and project stage. Accept it or decline it. Nothing is booked until you accept.
- 3
Get invoiced after the meeting.
Pay-as-you-go meeting fees are invoiced after each completed meeting. A meeting is never billed before it happens.
The meeting is what has to be paid for.
DoGood compensates the leader for their time. That is what makes a Director-level or C-level technology or security leader willing to opt in to a first conversation with a vendor they have not met, and to answer your qualifying questions before it. The cost attaches to the meeting because the meeting is the thing being funded.
Two consequences follow from that, and they are the reason the model looks the way it does. A no-show costs you nothing, because there was no conversation to pay for. And rev-share or pay-on-close is not on the table, because a commission that arrives months later cannot compensate someone who gave you an hour in March.
What your finance team will ask.
Most vendors who buy this have to get someone else to sign off. These are the five questions that come back, answered so you can forward them instead of translating them.
- What are we committing to?
- A per-meeting price, agreed once. No minimum volume, no term you have to buy through, and no automatic renewal.
- What is the most this can cost us in a quarter?
- The number of meetings you accept, times your per-meeting price. Ten meetings at the top of the range is $12,000. You control the first number, and you can stop accepting at any point.
- Is this a subscription?
- No. Billing follows completed meetings, not a calendar. A quiet quarter costs you nothing to sit through.
- What are we buying, per unit?
- One 1:1 meeting with a named Director-level or above technology or security leader who opted in and confirmed a live initiative, plus their contact detail, which stays yours after the call.
- Where is the full fee schedule?
- On the Order Form, which you review before you sign anything, and in the Master Service Agreement published on this site. The commercial terms do not arrive after signature.
A per-meeting price only matters against what a meeting returns.
Clarity Security turns about half of its DoGood meetings into real opportunities, at twice the deal size of its cold outreach. Fable Security generated close to seven figures in pipeline from a single campaign.
Both describe the same thing: fewer, sharper conversations, because the buyer opted in before the call rather than being talked into it after.
How much does a DoGood meeting cost?
Between $770 and $1,200 per completed meeting. Two things move it: how many meetings you buy up front, and how hard your ICP is to reach. Fifty meetings against a broad technology title sits at the bottom of that range; a handful against a narrow security title sits at the top. Tell us who you want to meet and you get your number, with a sample of members who match it sitting next to it.
When exactly am I charged?
After a meeting takes place. Pay-as-you-go meeting fees are invoiced after each completed meeting.
Do I pay for a no-show?
No. A meeting that does not occur is not a completed meeting, and only completed meetings are billable.
The meeting happened but the buyer was not a real fit. Am I charged?
No. A meeting that does not meet the ICP and qualification criteria you set is not billable, and it is credited back. Tell us what was off and it also tightens the next match.
Do I have to commit to a number of meetings?
No. There is no minimum, no volume commitment, and no automatic renewal. You accept the matches you want and skip the rest.
Do you do rev-share or pay-on-close?
No. DoGood compensates the leader for their time, and a commission structure cannot fund that. The billable event is a completed meeting.
Can we start small?
Yes. There are no minimums. You sign a short order form that fixes your per-meeting price and commits you to no particular volume, so you can run a handful of meetings, see what they look like, and scale from there without re-signing anything.
Tell us who you want to meet, and we will tell you where in the range you land.
You get the per-meeting price, a sample of members who match the ICP you describe, and the Order Form, before you sign anything.