Proof, with the mechanism attached.
Two vendors, published in full. What they set up, what it produced, and the part of the model that produced it.
- 50%
- of Clarity Security’s DoGood meetings became real opportunities
- ~$1M
- in pipeline for Fable Security, from a single campaign
- 132
- named leaders and sellers have published a review of DoGood
Both of these came from one campaign each.
Neither team added headcount to run it. Both are lean marketing groups selling into enterprise IT and security against larger incumbents.
50%
of their DoGood meetings became real opportunities, at twice the deal size of cold outreach
“It almost feels like less selling. Less convincing and more conversation.”
Read the story~$1M
in pipeline from a single campaign, in their first six months
“Because DoGood is making a donation on our behalf, the quality of the actual meetings is just higher.”
Read the storyThe results are a consequence of the model.
Two different categories, two different stages, two different numbers. The setup underneath them is the same, and it is the part that carries over to your own program.
The buyer agreed to the meeting first.
Leaders read a vendor’s profile, pitch, use cases, and proof, then decide whether to opt in. Both teams describe the same effect: the call opens at diagnosis instead of persuasion.
The vendor sets the filter, and can still say no.
ICP, then qualifying questions, then the right to decline an opt-in whose answers show a mismatch. Three filters, all ahead of the calendar, all under the vendor’s control.
Running it costs hours, not headcount.
Clarity runs the relationship in under an hour a week. Fable runs it in under thirty minutes. Both are lean marketing teams, and both spend the reclaimed time on meeting prep.
The contact does not expire.
Every meeting leaves a full name, title, company, and contact detail. A deal that needs six months gets six months, on the vendor’s timeline, without starting over.
A donation is not an incentive payment.
DoGood donates on the leader’s behalf rather than paying them personally. Fable, who has run both kinds of program, says that single difference shows up in who bothers to attend.
Someone works the gaps.
When a meeting goes unscheduled or a deal stalls mid-funnel, DoGood follows up. Both teams named that as the part they did not expect.
132 named leaders and sellers have reviewed DoGood publicly.
Named case studies are the strongest proof, and DoGood publishes two. Behind them sit published reviews from the sellers who take these meetings and the technology and security leaders who opt in to them. Both sides describe the same thing in different words: fewer conversations, sharper ones, because the buyer chose to be there.
From the sellers
Two things come up more than anything else: an account they had not been able to open, and the prep they walked in with.
“DoGood has repeatedly connected me with high level individuals who are open to sharing their challenges and wishing to learn about my company’s potential way of solving them. This has helped me not only triangulate, validate, and gain insightful information about the account, but also to open new pipeline opportunities.”
Paul Buote Jr.Strategic Account Manager, Docker “Since using DoGood, we have managed to break into some big accounts. It’s put us in front of some really large enterprises that might not have heard of us or given us the time of day.”
Amber LopezSr. BDR, Opsera “The pre-meeting information gathered on the Member served well for research before the call to bring a strong POV, and as a helpful guide for a great conversation. We are moving to a demonstration and likely a POC from here.”
Daniel O’BrienSales Executive, Blackbird.AI
“DoGood got me in front of C suite for a qualified opportunity. Provided good insight into the buying process and potential hurdles before the meeting occurred as well.”
Victoria Elliot, Strategic AE, Keeper Security “What I think is good about DoGood is we are connected with legitimate opportunities quickly, an end customer that is looking for a solution, and a vendor that can provide one.”
Aaron Parker, Global Accounts Manager, Verkada “DoGood does a great job at qualifying real opportunities with great accounts. The customers have always gotten back and taken our call to open up on what their priorities are.”
Alexa Volpi, Account Manager, SoftwareOne
From the leaders on the other side
These are the people your reps would be meeting. Members rate DoGood 4.9 out of 5.
“DoGood connected us with a vendor for our IT self-service portal project to build AI agents that automate ticket routing from our ITSM and collaboration tools. Their platform surfaced relevant vendors quickly, letting us move from discovery to a working demo in a few weeks.”
Alexander MatveevIT Director, NetCracker Technology “They took the time to deeply understand our specific risk profile and operational hurdles before connecting with the appropriate vendor. It feels less like a vendor-customer relationship and more like a true security partnership.”
Michael VigneauDirector of Cybersecurity, Allegro Microsystems “The platform provides a good variety of vendors that could be relevant and weren’t on the radar. I’ve learned about new potential workflows for analytics as a result of this and been able to directly apply and bring in some of the vendors into the ecosystem.”
Stanislav RosenbergGlobal Director of Advanced Analytics, Mars
Every review above was published by the reviewer, under their own name and title, on DoGood’s public review page. Clarity Security and Fable Security went further and sat for a full recorded interview. Every other leader in the network stays anonymous until you are matched with them, which is the arrangement that gets a CISO to join in the first place.
The smallest version of this is a few meetings you picked.
You pay per completed meeting. No-shows are not charged. You approve every match before it is booked, and you can decline one at no cost. There are no volume minimums, so the smallest version of this is a handful of meetings with buyers you picked.
Pricing is a short conversation, not a page. The vendor page has the full model, the risk levers, and the questions other vendors asked first.
See how it works for vendorsThe full interviews
Each case study above is our summary of a recorded interview. The unabridged conversations, in the operators’ own words, are in the journal.
Build pipeline you can actually follow up on.
Set your ICP, review who opts in, and take only the meetings you want.