Terrence Wiggins

Terrence Wiggins currently holds the role of Director of Global Marketing in Cook Medical’s Vascular Division. He has been with the company for 3 years, starting in 2021. Terrence identifies himself as a seasoned marketer with a proven track record of accountability for all facets of upstream and downstream marketing.

In his role, he is responsible for shaping the vision and marketing strategy, aligning them with Cook’s Vascular business objectives to drive revenue growth. He leads a global team of product marketing and market development professionals, guiding critical processes such as identifying business opportunities, establishing core value propositions and market positioning, conducting business analytics, strategic market planning and execution, portfolio management, new product launches, go-to-market strategies, advertising and channel planning, and the execution of meetings and events.

His expertise extends to creating models for subject matter expert engagement, formulating effective commercial strategies, tracking business performance, and implementing multi-channel marketing approaches. He lives in the suburb of Philadelphia in a small old town, Yardley. Terrence is passionate about running and reading self-help books. He has many leadership core truths such as “Don’t Worry About Success - Aim for being VALUABLE!,” “Focus on being significant vs. success,” “You only win or you learn,” “Be a chief repeating officer CRO,” and “Be a person that people can count on!” Credit goes to Dale Carnegie, Kobe Bryant (Mamba Rules), The Rock, Phil Knight, David Goggins, Trevor Moawad, The Bible, and Ted Lasso. Fun fact – he has a great Tiger Woods story – ask him about it!

Company Name & Description: Cook Medical:

Founded in 1963, Cook Medical has worked closely with physicians to develop technologies that eliminate the need for open surgery. It started as a family-owned business that had its humble beginnings in a small Bloomington, Indiana, apartment & now today Cook is the  largest, privately owned medical device company. Cook invents, manufactures, and delivers a unique portfolio of medical devices to the healthcare systems of the world.  We make thousands of devices, from disposable needles and catheters to highly specialized equipment for advanced medical procedures. Our targets are interventional radiologists, vascular surgeons & interventional cardiologists.

What they are working on

• Launching new products!
• Campaign management of existing projects/products
• Meeting & events excellence
• Defining & tracking ROI to 1 - 3

If it’s important you will find a way, if not you’ll find an excuse.